Mori Coffee
Mori Coffee is a UK speciality coffee brand offering a curated selection of single-origin coffees from Colombia, Ethiopia, Peru, El Salvador and Brazil, with free delivery on all UK orders.
The brand needed an online shop that feels as considered as its coffee – clean, minimal and easy to buy from – while telling the story behind each origin.
The store was built on WordPress with WooCommerce, featuring a minimal black-and-white aesthetic, striking product photography and a smooth shopping experience.
| (YEAR) | 2024 |
|---|---|
| (TIMELINE) | 3 Weeks |
| (TECH STACK) | WordPressWooCommerceWPBakery |
| (SERVICES) | Website Design & Development |
Challenges
Selling speciality coffee online meant combining storytelling with a simple, conversion-focused shop.
- Presenting each single-origin coffee with its own character and story
- Creating a minimal brand look that still feels warm and inviting
- Making the path from product discovery to checkout effortless
- Showcasing photography without slowing the site down
- Letting the team manage products, stock and orders easily
Solution
A minimal, product-led WooCommerce store designed around the coffee itself.
- Designed a clean, monochrome layout that puts product photography first
- Built origin-focused product pages with tasting notes and story content
- Added a “Story of Coffee” section to educate and engage customers
- Streamlined the cart and checkout for a quick, simple purchase
- Optimised images and performance for fast loading on mobile
Result
- A beautiful online shop that reflects the quality of the coffee
- A smooth buying journey from discovery to checkout
- Engaging origin stories that build brand loyalty
- Fully responsive shopping across desktop, tablet and mobile
- Easy product and order management for the Mori Coffee team