nft now
nft now is a leading digital media publication covering NFTs, web3, digital art, music and culture, with news, features, podcasts and newsletters for a global audience.
The publication needed a fast, editorial-grade website capable of handling a high volume of articles, multiple content formats and strong newsletter growth, all while keeping its bold visual identity.
The site was built on WordPress with a custom theme, giving the editorial team flexible layouts for featured stories, topic hubs and video content.
| (YEAR) | 2024 |
|---|---|
| (TIMELINE) | 6 Weeks |
| (TECH STACK) | WordPressCustom ThemePHPJavaScript |
| (SERVICES) | Website Design & Development |
Challenges
Running a high-traffic digital publication requires a site that is fast, flexible and easy for editors to manage every day.
- Handling a large archive of articles, features, podcasts and videos
- Giving editors flexible homepage layouts for breaking and featured stories
- Growing newsletter subscriptions directly from content
- Keeping page speed high on image-heavy editorial pages
- Maintaining a bold, recognisable brand across every template
Solution
A custom WordPress theme engineered for editorial publishing at scale.
- Developed custom templates for features, newsletters, topics and podcasts
- Built a modular homepage so editors can curate top stories and ecosystems
- Added newsletter sign-up blocks throughout articles and key pages
- Optimised image delivery, caching and asset loading for fast reading
- Created a consistent design system that keeps the brand strong on every page
Result
- A fast, scalable publishing platform for a global web3 audience
- Editors can publish and curate content quickly without developer support
- Stronger newsletter growth through well-placed subscription points
- A responsive reading experience across desktop, tablet and mobile
- A recognisable editorial brand that stands out in the digital culture space