Pernoire
Pernoire is a niche luxury fragrance brand known for crafted, multi-layered perfumes that tell a story. The client required a sophisticated, conversion-focused custom Shopify e-commerce experience with multilingual support to serve customers across diverse markets.
The storefront was designed and developed with a fully custom Shopify theme, advanced product storytelling features, and a streamlined checkout that reflects the brand's understated luxury identity.
| (YEAR) | 2025 |
|---|---|
| (TIMELINE) | 3 Weeks |
| (TECH STACK) | ShopifyLiquidCustom UI/UX Design |
| (SERVICES) | Website Development |
Challenges
The client needed a website that:
- Translates the sensory, tactile experience of fragrance into a digital storefront.
- Offers a refined, editorial-style product browsing experience.
- Supports multiple languages with localised currency and shipping options.
- Delivers a fast, distraction-free checkout to maximise conversion.
- Enables the merchandising team to publish new collections without developer help.
Solution
To meet the client's requirements, the storefront was built on Shopify with a fully custom Liquid theme designed to mirror the brand's editorial print style.
- Custom Shopify theme developed in Liquid with bespoke section schemas.
- Integrated Shopify Markets for multi-language content with localised pricing.
- Designed an editorial product detail page featuring scent notes, story, and pairing recommendations.
- Implemented a streamlined two-step checkout to reduce cart abandonment.
- Built reusable theme sections so the team can launch new collections instantly.
Result
- Launched a fully responsive, multilingual Shopify storefront within 3 weeks.
- Increased average session duration through immersive product storytelling.
- Improved checkout conversion with the optimised two-step flow.
- Enabled the merchandising team to publish new collections independently.
- Established a reusable theme foundation for future product line expansions.