MID NOV 2026
Most slow Shopify stores are held back by apps, leftover code and heavy themes, not by Shopify itself. Here is how to find the real cause and fix it in the right order.
Caching is the cheapest performance upgrade most sites never set up properly. Here is how CDNs, browser caches and server caches work, what to cache, and what should never be cached.
Edge rendering runs your site's code in data centres close to each visitor. Here is what that actually means, how it differs from a CDN, and when it helps or quietly makes things slower.
INP measures how quickly your site responds when someone taps or clicks, and it is the Core Web Vital I see failing most often. Here is how to find the slow interaction and fix it.
The hero image usually decides your Largest Contentful Paint. Here is how I use next/image, the sizes attribute, preloading and modern formats to get LCP under 2.5 seconds on real phones.
Type is most of what a visitor sees. A practical guide to picking, pairing, sizing, and loading fonts without wrecking your performance.
Static, dynamic, or something in between. What each approach actually costs in speed, security, and maintenance — in plain terms.
If your WordPress site feels sluggish, the cause is almost always one of five culprits. Here's how to find them and fix them fast.
Next.js is dramatically faster than WordPress — until it isn't. Here's when each platform wins on real-world performance.
Every second of load time costs you ~7% in conversions. Here are the 10 most common performance mistakes I find on business sites.
Core Web Vitals affect your Google ranking and your conversion rate. Here's what they mean — without the developer jargon.
Speed isn't a vanity metric. Here's the data on what each second of load time is worth in revenue.
