EARLY OCT 2026
A landing page has one job. Here is the section-by-section structure I use to make sure it does that job instead of just looking good.
Your call to action is the smallest element carrying the biggest job. Wording, placement, size, states, and the mistakes that quietly cost conversions.
Forms are where interest turns into a lead, and where most of it leaks away. The changes that reliably lift completion rates.
